On-Demand Growth Expertise.
Access specialist-level guidance to target the right markets, uncover lucrative opportunities, and scale at your own pace—no long-term contracts required.
Consistent Lead Generation.
Experience a steady flow of high-quality leads, ensuring you’re not left scrambling between projects and can plan your agency’s future with confidence.
Data-Driven Approach.
Track every outreach, lead, and conversion through transparent reporting, so you’ll know exactly how your investment translates into revenue growth.
Cost-Effective & Scalable.
Avoid the overhead of a full-time hire; invest only in the strategic support you need, when you need it, and scale effortlessly as your pipeline grows.
What is Business Development & Why It Matters
Overwhelmed by Unpredictable Leads, Stretched Teams & Mounting Overheads?
When growth is sporadic and your core team is already at capacity, building an internal Business Development department can feel like an expensive gamble. Our on-demand service relieves the pressure, offering specialised expertise without the financial or managerial burden of hiring a full-time team. Instead of burning time and budget on trial-and-error, you get immediate access to proven strategies, efficient outreach processes, and scalable lead generation.
It’s a flexible, cost-effective approach that not only stabilises your revenue pipeline, but also frees your key players to focus on what they do best—delivering exceptional work for your clients.
Reach the Right People, Faster.
We’ll help pinpoint the best-fit clients and partners, cutting through the noise to focus your efforts where they’ll pay off most.
Predictable Sales Pipeline.
Don’t let slow seasons or sporadic referrals define your growth. Build a steady stream of qualified leads to smooth out revenue fluctuations.
Save on Time & Overheads.
Instead of hiring and training full-time staff, gain on-demand expertise that adapts as your business evolves—only pay for the support you need, when you need it.
Market.
Break into new niches or geographies with informed strategies that reduce trial-and-error, so you can take the next step with certainty.
Business Development is often handled by a dedicated team comprising multiple roles, each bringing its own expertise and responsibilities.
Head of Business Development (Director-Level)
Typical Salary:
£70,000–£90,000 per year
Benefits:
Business Development Manager
Typical Salary:
£45,000–£60,000 per year
Benefits:
Partnerships & Alliances Manager
Typical Salary:
£40,000–£55,000 per year
Benefits:
Business Development Executive(s)
Typical Salary:
£25,000–£35,000 per year (per executive)
Benefits:
Total:
£240,000 per year
Excluding Bonuses, Pensions and Expenses.
The Easier Way.
Instead of investing tens of thousands on multiple hires or even committing to a single full-time business development employee, our on-demand service offers a flexible, specialist-driven alternative at a fraction of the cost.
Benefits:
£24,000 per year
What’s Included?
Services That Turn Uncertainty into Steady, Predictable Growth.
Market Research & Strategy
This service begins by deeply understanding your niche, identifying where your ideal clients congregate and how they make purchase decisions. We’ll evaluate your competitors and pinpoint market gaps so that we can craft a targeted approach, rather than relying on guesswork. By arming you with a focused plan grounded in evidence, We’ll help you reduce wasted effort, give your team clearer direction, and set the stage for sustainable, strategic growth.
Lead Generation & Outreach
We deliver a systematic approach to attracting and engaging potential clients, ensuring that every touchpoint is purposeful and personally relevant. From identifying the most promising leads to creating outreach sequences that resonate, we put you directly in front of decision-makers, reducing the sales cycle and freeing your core team to focus on delivery. By placing emphasis on warm connections and meaningful conversations, we’ll convert more prospects into long-term relationships.
Partnerships & Alliances
Working together, we’ll identify and approach complementary businesses, forging alliances that expand your reach, boost credibility, and open doors to new revenue streams. By leveraging strategic relationships, you’ll gain immediate access to shared audiences and resources, lowering customer acquisition costs and strengthening your position in the marketplace. This approach helps you stand out, reduce reliance on one-off deals, and foster a stable, interconnected network that fuels long-term growth.
Sales Pipeline Management
We streamline your sales process, ensuring every lead is nurtured from initial contact to close without slipping through the cracks. By setting up a structured pipeline, aligning it with your team’s workflow, and consistently monitoring progress, we bring predictability to your revenue forecasts. This means you can focus less on firefighting and more on strategy, effectively scaling your operations as you gain visibility into each opportunity’s status and potential value.
Brand Positioning & Messaging.
Through careful analysis of your brand’s identity, client feedback, and competitive messaging, We refine your value proposition so that it speaks directly to the needs and challenges of your ideal client. By presenting a consistent, compelling narrative across all channels, you’ll build trust, differentiate yourself from the crowd, and shorten the time it takes for prospects to see the true worth of your services. This helps you resonate with your market, inspire confidence, and close deals faster.
Long-Term Growth Planning
We work with you to envision the bigger picture—whether that’s entering new markets, launching additional services, or increasing your average client value. By setting clear, measurable goals and regularly reassessing progress, you gain the ability to pivot quickly, stay ahead of industry shifts, and maintain momentum. This ensures you’re not just chasing short-term wins, but building a business with the resilience and foresight to thrive for years to come.
The Benefits
Think You Can’t Afford Business Development? Here’s Why You Can.
Expert Guidance Without Full-Time Overheads
The expertise of a dedicated business development professional without committing to a permanent hire.
Measured, Data-Driven Results
Track progress through clear KPIs, ensuring transparency and accountability.
Tailored
Strategies
Benefit from customised approaches based on your unique selling points, not generic “one-size-fits-all” tactics.
Faster
Time-to-Market
Rapidly identify and target lucrative niches to secure new clients more efficiently.
Adaptive
& Scalable
The service evolves with your business, allowing for agility and continuous improvement.
Start your free trial today and experience expert business development support. No cost, no commitment, just results.
The Process
How it works: Simple, Effective, Results-Driven.
Discovery
& Alignment
We begin by clarifying your goals, ideal clients, and key obstacles—so you’re not wasting time or money on guesswork. This step helps ensure we’re 100% aligned on where you’re heading and what “success” looks like.
Market Insight & Strategic Roadmap
Next, we provide targeted market insights and a customised plan to reach your perfect audience, addressing the core issue of unpredictable leads. With these data-driven recommendations, you’ll know exactly where to focus and why.
Tailored Outreach Campaigns
Once we have a plan, we get straight to work on a targeted outreach strategy that speaks directly to your prospects’ needs. No more random messages or slow seasons—just a consistent stream of high-quality leads driven by a methodical approach.
Partnership Identification & Proposal
To truly stand out, we’ll look beyond one-off deals and cultivate strategic partnerships. By vetting complementary businesses and making the right introductions, we’ll help strengthen your market presence and reduce your reliance on costly paid acquisition efforts.
Pipeline Management & Follow-Through
We’ll set up a streamlined system to track every opportunity, ensuring no conversation goes cold. This reduces the wasted time, effort, and expense of losing track of leads—so you can finally plan ahead with confidence.
Ongoing Review & Optimisation
As campaigns proceed, we monitor your results, refine our tactics, and adapt as your business evolves. This means you always get a service that’s fit-for-purpose, future-proof, and ready to tackle common concerns like overheads, scaling pains, and unpredictable revenue.
Pricing & Packages
Choose the Perfect Growth Plan for Your Business, Brand or Agency.
Still Got Some Unanswered Questions? Let’s Talk.
Not sure which package is right for you, or want to discuss specific growth objectives before committing? Let’s chat. Schedule a quick call to walk through your options, clarify the finer points, and see exactly how this service can fit into your agency’s unique goals. It’s an easy, no-pressure conversation to help you feel confident about your next steps.
Standard Membership
£2,000/m
Included:In-depth analysis with actionable insights, tailored playbooks, and ongoing adjustments as your market evolves.
Regular, data-driven multi-channel campaigns, A/B tested messaging, and follow-ups to consistently deliver a healthy volume of warm prospects.
Identification and outreach to potential partners, delivering a strategic network effect that boosts credibility and reduces acquisition costs.
Robust pipeline tracking, qualification frameworks, and monthly performance reviews to ensure deals progress smoothly.
Pro Membership
£3,000/m
Included:Continuous market monitoring, competitor benchmarking, and strategic pivots, keeping you at the forefront of industry shifts.
High-volume, multi-touch campaigns incorporating email, LinkedIn, and potential referral networks, delivering a predictable flow of opportunities.
Bespoke partnership initiatives, co-branded marketing efforts, and exclusive referral networks to rapidly scale your brand’s reach.
Advanced forecasting, deal acceleration techniques, and dedicated pipeline consultancy, ensuring seamless lead-to-deal conversion.
Ongoing refinement of your messaging, ensuring your value proposition evolves with your market and resonates at every client touchpoint.
Quarterly strategic planning sessions, in-depth reporting, and scenario modelling to future-proof your growth trajectory.
About Me
Meet Chris McHenry: Your Dedicated Growth Partner
I’m Chris McHenry, a Business Development specialist dedicated to helping agencies achieve sustainable, predictable growth. I launched Kuzooroo Digital back in 2016, and quickly realised how much more important results were rather than shiny new things. Prioritising Lead Generation as our main metric, Kuzooroo Digital swiftly moved from a Digital Marketing Agency to a Lead Generation Agency. Drawing from years of experience and a deep understanding of what drives decision-makers, I leverage industry-leading tools—like CRM platforms, LinkedIn Sales Navigator, and custom outreach software—to put your agency in front of the right people at the right time. I pride myself on transparency, data-driven insights, and a no-nonsense approach that strips away guesswork. With me, you’re not just hiring a service; you’re gaining a strategic partner committed to delivering tangible results and long-term success.
Frequently Asked Questions
Get Clarity Before You Commit.
How do I know if your services are worth the investment?
We focus on measurable outcomes—qualified leads, clearer pipelines, and tangible revenue opportunities. Before you commit, we’ll discuss your goals and establish KPIs, so you’ll always have clarity on how your investment translates into results.
Why should I trust an outsider with my brand and messaging?
We immerse ourselves in your brand’s values, audience, and tone, ensuring every outreach reflects your agency’s personality. Our goal is to become an extension of your team—aligning strategies so that quality and authenticity never waver.
I’ve tried external BD services before and got no results. What makes you different?
Our approach is data-driven, transparent, and tailored to your niche. We’ll review what went wrong previously, refine our strategy, and set measurable targets. With ongoing communication and transparent reporting, you’ll see exactly what’s working and why.
Is this approach suitable for my specific industry or niche?
Yes. Our methods are founded on market research and strategic targeting, not generic templates. We’ll identify where your ideal clients spend time, understand their decision-making process, and customise outreach to resonate in your particular field.
How quickly can I expect to see results?
While results vary, most clients begin seeing a steady uptick in qualified leads within the first few months. We’ll focus on generating early wins without sacrificing quality, ensuring that leads are not just plentiful, but genuinely valuable.
Will I lose control over our sales and outreach process?
Not at all. You remain in the driver’s seat. We’ll provide weekly updates, pipeline reviews, and performance reports, keeping you informed and involved. Think of it as guided growth rather than relinquishing control.
Our budget is tight—how can we justify the cost?
For £2k/month, you gain expert-level BD without the overheads of hiring full-time staff. No additional pensions, software costs, or training expenses. With transparent metrics, you can track ROI and adjust the scope as needed.
How do you measure success and provide transparency?
We set clear goals from day one, measuring success through qualified leads, conversion rates, and revenue growth. Regular reports, dashboards, and check-ins ensure you always know where we stand and what we’re achieving.
How well will this fit into our current workflow?
We adapt to your existing systems and processes, integrating seamlessly with your CRM, communications tools, and team cadence. Our aim is to support, not disrupt, so you’ll gain additional firepower without complicating your current setup.
What if after a few months I’m not satisfied?
You’re free to pause or cancel at any time, no locked-in contracts. If something isn’t meeting your expectations, we’ll pivot our approach or part ways on good terms—no strings attached.